The short version. Maitora does not collect, transmit, sell, or share your personal data. There are no accounts, no analytics, no advertising, no trackers, and no data-collecting third-party SDKs. The app has no servers of its own — everything you create and every number it tracks stays on your device, under your control. Deleting the app removes that data.
The app uses the internet for one optional thing, which you turn on yourself. The natural narration voice used to be a second — it isn't any more: the voice now ships inside the app on both platforms, so it needs no download and no connection.
On iPhone, iPad and Mac, that one thing is iCloud sync, which keeps your practice in step across your own devices through your own iCloud account. On Android there is no Maitora cloud at all: a backup is a single file you save wherever you choose, and if you point Maitora at a folder belonging to a cloud-storage app you already use, that app syncs it under your account — not ours. Either way the copy is yours, it never reaches us, and we have no way to see it. Everything else is fully offline. See "Narration voice", "iCloud sync", "Backup" and "On-device AI" below.
The sections below explain this in full because both stores require a complete policy for any app that touches a health platform — Apple Health on iPhone, Health Connect on Android.
On this page
Information the app accesses (only with your permission)
Maitora works entirely on your device. With your explicit permission, it can use the following — each is optional and off until you turn it on:
Apple Health (iPhone & iPad)
Health logging is opt-in and disabled by default. If you enable it, Maitora asks once for permission and then:
- Writes mindful minutes — when you finish a session, the time you spent is saved to Apple Health as a Mindful Minutes (mindful session) entry, tagged with a private identifier so the app can recognise its own entries.
- Reads your mindful minutes for today — only to show your daily progress inside the app.
- Mood (iOS 18 and later, optional) — if you also enable the post-session mood check-in, Maitora writes your chosen feeling to Apple Health as a State of Mind entry and reads back your recent entries to draw the 30-day mood trend chart in the app.
Health data is stored by Apple in the Health app on your device and is governed by Apple's privacy protections. Maitora never transmits your Health data off the device, never uses it for advertising or marketing, and never shares it with any third party. It is used only to display your progress and trends inside the app.
You can review or turn off Maitora's access at any time in the Health app → Sharing → Apps → Maitora, or by turning the toggles off in Maitora's Settings. (Like all apps, Maitora cannot revoke its own Health access — that switch lives in the Health app.)
Health Connect (Android)
Health logging is opt-in and disabled by default. If you enable it in Settings → Health & data, Maitora asks for permission through Health Connect and then:
- Writes mindfulness sessions — when you finish a practice, its start time, end time and type are saved to Health Connect as a Mindfulness Session.
- Reads your mindfulness sessions for today — only to show your daily mindful total inside the app.
These are the only two health data types Maitora touches on Android. Unlike the iPhone version, it does not write your mood anywhere — your post-session check-ins stay inside the app on your device.
Health Connect is a local store on your own phone. Maitora never transmits your health data off the device, never uses it for advertising or marketing, and never shares it with any third party. You can review or revoke Maitora's access at any time in Health Connect → App permissions → Maitora, or by turning the setting off in the app.
Photos and videos
When you import a video or build a montage, you pick the photos and videos yourself through your device's standard system picker (Apple's on iPhone and iPad, Android's photo picker on Android), which hands the app only the items you chose. The media you choose is copied into Maitora's private on-device storage so it can play your personal mind movie. These files stay in that private storage. They are never sent to us; the only copy that can leave your device is one you choose to make yourself — into your own iCloud account, or into a file you save (see "iCloud sync" and "Backup" below).
Maitora never asks for access to your whole photo library on Android: the system photo picker hands over the individual items you selected and nothing else, which is why the app declares no storage permission at all.
Microphone and speech recognition
If you tap Dictate while writing a journal entry, Maitora asks for microphone and speech-recognition permission and turns your speech into text so you can speak an entry instead of typing it.
This runs entirely on your device. On Apple devices, Maitora requires Apple's on-device recognition, and the Dictate button is hidden on any device that cannot do it — we never fall back to Apple's server-based recognition. On Android, Maitora asks the system recogniser for offline recognition specifically; a phone with no offline speech model reports an error rather than quietly sending your voice to a server.
Your voice is not recorded to a file, not stored, and not sent anywhere by Maitora; only the text you end up with is saved, as part of your journal entry. The microphone is used only while you are dictating.
Face ID / Touch ID / fingerprint
If you switch on the optional journal lock, Maitora asks Face ID or Touch ID on Apple devices, or your fingerprint or face on Android, to unlock your gratitude journal.
This uses the operating system's own authentication, which answers only "yes" or "no" — Maitora never sees, receives, or stores your face, fingerprint, or passcode. That data stays in secure hardware on the device (Apple's Secure Enclave, or the Android equivalent) and is never available to the app.
Music you bring
On Apple devices. If you choose a song from your Apple Music library as a session's background music, Maitora asks for permission to your media library so it can show Apple's standard song picker and play the track you pick.
Maitora reads only what it needs to show that picker and remember your choice (the song's title, artist, and its identifier on your device). Nothing about your library or listening is sent to us; the track plays through Apple's own music player.
On Android. Maitora never asks for access to your music library. Instead you pick a single audio file through Android's own document picker, and that file is copied into Maitora's private storage so it can loop behind a session — which is also why it keeps working if the app you got it from is later uninstalled. Nothing about the file is sent anywhere.
Notifications
If you enable reminders, Maitora schedules local notifications (a daily nudge and an optional wind-down or streak reminder) on your device. These are generated on-device by the operating system's own local scheduler; there is no push server, no Maitora server, and no reminder data is sent over the internet.
Narration voice
Maitora reads guided meditations, sleep stories, affirmations and breath cues aloud in a natural-sounding voice ("Heart"). The voice ships inside the app on both platforms — there is nothing to download, nothing to buy, and it works offline from the moment you install. It is free for everyone.
The text it speaks — your affirmations, prompts, and any words drawn from your own journal — is turned into audio on your device and never leaves it. No sentence is sent anywhere to be spoken.
If you would rather use a voice you have already set up yourself, your system's own text-to-speech voice can be chosen instead, in Settings → Narration. That runs on your device too.
iCloud sync (Apple devices, optional)
Switch on Sync in Settings and Maitora keeps your practice in step across your own devices — your sessions and streak, your journal, your routines and saved practices, your photos and audio, your settings, and (if you choose) your movies. It is kept in your own iCloud account, in the private storage area Apple gives the app, and iOS encrypts it as part of iCloud.
This replaces the iCloud backup Maitora used to offer. The difference worth knowing is that sync is continuous rather than occasional: while it is on, changes are sent as you make them, so a second device is up to date rather than as-of-the-last-copy.
Receiving your own data is free. A Maitora Pro membership is needed to keep sending changes from a device, but if a membership lapses you can still switch sync on and get everything back down. Your journal is never held behind a paywall.
Videos are the one thing you choose separately: photos and audio always follow you, but an imported movie can be a couple of gigabytes, so there is a switch for it. If you never switch sync on, nothing about your practice leaves the device at all.
To be exact about who holds what:
- The copy goes to Apple's iCloud, under your Apple Account — not to Maitora, and not to any server of ours. We have no account system and no way to see, read, or retrieve it. Apple's iCloud terms and privacy policy govern that storage.
- It is off until you turn it on, on each device separately — except that a device you install later on the same Apple Account picks up that you already said yes, which is what makes a new iPhone arrive with your practice already on it.
- It contains the same data listed under "Information stored on your device", minus a few device-local items (which device last synced, and Mitra's small private note of which practices have helped you, which never leaves the device).
- You can delete it at any time in Settings → your name → iCloud → Manage Account Storage, the same way you manage any app's iCloud data.
Backup (Android, optional)
There is no Maitora cloud, and we do not operate one. A backup is a single file you save yourself: tap "Back up now" and Android's own file picker asks where to put it. Maitora Pro adds automatic backups into a folder you choose; restoring is free for everyone, always.
Because you choose the folder, you also choose who holds it. If you pick a folder on the phone, the file never leaves the phone. If you pick a folder belonging to a cloud storage app you already use, that app syncs it under your own account, on its own terms — Maitora simply writes a file where you pointed it. Either way the copy is yours, nothing is sent to us, and we have no way to see or retrieve it.
The file contains the same data listed under "Information stored on your device", minus a few device-local items — including Mitra's small private note of which practices have helped you, which is deliberately excluded so that restoring onto a new phone never carries one device's history onto another. Videos in your mind movies can be left out with a switch, to keep the file small. The file records which phone wrote it and when, so that a restore can tell you what you are about to restore. You can delete it at any time, like any other file on your phone.
On-device AI
On Apple devices with Apple Intelligence, Maitora uses Apple's built-in on-device model to write guided meditations, affirmations and Mitra's gentle replies. There is nothing to download and no network involved: what you type to Mitra and the words the app writes for you never leave the device. There is no cloud AI and no server.
Apple devices without Apple Intelligence use Maitora's built-in, hand-written guidance — also fully on-device and fully offline.
On Android, nothing is generated at all. Every meditation, sleep story and affirmation you hear comes from Maitora's built-in library of over 1,300 hand-written scripts, shipped inside the app. There is no AI model in the Android app, and consequently no Mitra: the surfaces that would be written by a model are simply not shown, rather than being faked. Nothing you type or write is sent anywhere — no cloud AI, no server, and no model that reads your journal.
Information stored on your device
The following is kept locally on your device (and, if you switch on iCloud sync or make a backup file, copied there too — see above):
- Your movies and montages, and the photos/videos in them.
- Your journal entries (and any photos in them).
- Your session history and the statistics derived from it — session count, total time, daily goal, and streaks.
- Your settings and preferences.
- Your mood check-in selections (on iPhone these are also written to Apple Health if you enabled that; on Android they never leave the app).
- Meditations, sleep stories and affirmations you chose to save.
- Music you imported, if you chose a track of your own.
- (Apple devices) A small private note Mitra keeps of which practices you turned to and whether they helped. Your conversations themselves are not saved — a chat exists only while it is open, and that note records the practice, not your words.
This data is shared on your device only with the Maitora home-screen widget, and on iPhone it is mirrored to your paired Apple Watch over Apple's encrypted device-to-device connection so the watch can act as a remote. (There is no Wear OS companion on Android; the Android app shares with its own home-screen widget and Quick Settings tiles in the same on-device way.) None of it is sent to the developer or to any external service — your own iCloud account, or a file location you picked yourself, is as far as any copy goes.
Data collection and sharing
- Collected by the developer: none.
- Shared with third parties: none.
- Sold: never.
- Used for tracking or advertising: never.
- Analytics / crash reporting: none.
- Microphone / voice: no recording is kept or sent — dictation is transcribed on-device and only the resulting text is saved.
- Biometrics: never received by the app — Face ID, Touch ID or an Android fingerprint answers only "yes" or "no", and the data stays in secure hardware on the device.
- Network use: one optional thing you switch on yourself — iCloud sync into your own iCloud account on Apple devices, or on Android a backup file written to a location you choose. Neither sends anything to us, and there is no Maitora server. The narration voice and the on-device AI need no network at all. On Android there is no Maitora cloud whatsoever: the only network traffic is Google Play's own — confirming whether your membership is active, and occasionally showing Play's rating prompt — and neither carries anything you wrote, recorded or practised.
In App Store terms, Maitora is a "Data Not Collected" app. In Google Play's Data Safety terms, Maitora collects no data and shares no data.
Purchases of Maitora Pro are handled entirely by the app store you bought from — Apple through the App Store / StoreKit, or Google through Google Play Billing. Maitora never sees your payment details; it only learns from the store whether your membership is active. Their handling of your purchase is governed by Apple's Privacy Policy and Google's Privacy Policy.
Data retention and deletion
Because all of your data lives on your device, you are in control of it:
- Deleting Maitora removes the app's movies, journal, history, and settings from your device.
- Health entries written by Maitora remain in your device's health store until you delete them there — on iPhone in Health app → Browse → Mindfulness / State of Mind, on Android in Health Connect → Data and access → Mindfulness.
- You can clear your in-app history at any time in Settings → Health & data, and on Apple devices clear Mitra's note of which practices helped you with one tap on the same screen.
- If you switched on iCloud sync, the copy in your own iCloud account is removed in Settings → your name → iCloud → Manage Account Storage. On Android, a backup is an ordinary file — delete it wherever you saved it.
Security
Your data stays within your device's app sandbox and its system health store (Apple Health, or Health Connect on Android), protected by operating-system security and your device passcode or biometrics. The journal can be locked behind Face ID, Touch ID, or your fingerprint or face on Android. On iPhone the watch connection uses Apple's encrypted WatchConnectivity transport. iCloud sync, if you switch it on, is stored and encrypted by Apple as part of your own iCloud account; an Android backup file is protected by wherever you chose to keep it.
Children's privacy
Maitora is not directed to children under 13 and does not knowingly collect any information from anyone — it collects no personal data at all.
Changes to this policy
If this policy changes, the updated version will be posted at the same location with a new effective date. Material changes will be reflected in an app update.
Contact
Questions about this policy or your privacy can be sent to the Maitora team at hello@maitora.com.
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